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Bonus Card holders have doubled their shopping appetite this year on Black Friday, compared to 2016

  • For the first time, more purchases were made online rather than offline
  • 70% of Garanti Bank customers primarly used their Bonus Card on Black Friday for shopping for electronics

Bucharest, December 05, 2017 – Bonus Card holders spent 10% more, between 17-19 November, than they did on Black Friday last year (18-20 November), the total volume of transactions increasing to RON 15 million. Furthermore, this year, Garanti Bank customers had a higher apetite for shopping on Black Friday, the average transaction value, summing up to RON 519, doubling from last year.

Between 17-19 November, Bonus Card holders used their credit cards mostly for shopping for electronics (70%), but also for house supplies and domestic use (10%), clothing and footwear (5%) and photography appliances (5%).

As the online environment grows rapidly and Bonus Card partner stores diversify their offers, Garanti Bank customers’ shopping behavior has adjusted accordingly. Online transactions have registered a year on year exponential growth rate. If last year, for Black Friday, 35% of transaction amounts were performed on the Internet, this year, they exceeded 60%, online shopping having a majority over offline purchases for the first time.

Moreover, following the expansion of the Bonus Card network of partners,88% of purchases on Black Friday, between 17-19 November, were made in partner stores, as compared to approximately 55% last year.

“Our aim is to improve and simplify our customers’ lives and we are happy to see that Bonus Card continues to be one of the favorite shopping cards. Every year more and more customers use Bonus card, while our network of partner stores has expanded altogether. The apetite for online payments is obvious, and this is why we launched besides the online installments partnerships , a campaign dedicated for online shoppers: 3 installments for any online payment made in RON, of course, for more then 3 installments you can count on the Bonus Card partners. Over the years, Bonus Card benefits have multiplied, in direct correspondence with clients’ amplified appetite for safe shopping, both online and offline. We will continue our strategy of developing Bonus Card and present our customers with more advantages when using it”, stated Emre Unal, Cards Director Garanti Bank.

Bonus Card is a unique product in Romania and one of the most rewarding payment tool in the market for both cardholders and merchants. The cardholders accumulate bonus every time they perform a transaction with it, both inside and outside the country and the bonus represents money that afterwards can be redeemed for free shopping in the Bonus Card partner shops network. Moreover, the customers can choose to pay in installments free of interest, benefiting from flexibility in choosing the number of rates, based on their personal needs.

About Garanti Bank Romania

Garanti Bank is part of the financial-banking group Garanti Romania, which brings together Garanti Leasing (the brand under which the company Motoractive IFN SA operates) and Garanti Consumer Finance (the brand under which Ralfi IFN operates).

Garanti Bank is held by Turkiye Garanti Bankasi AS (TGB), Turkey’s second largest private bank. TGB is a universal bank with leading presence in all business lines. The bank serves more than 14.5 million customers in corporate, commercial, SME, and consumer segments offering fully integrated financial services. The Spanish financial group Banco Bilbao Vizcaya Argentaria (BBVA) is the majority shareholder of TGB.

Garanti Bank Romania offers a series of quality products and services for all business segments: retail, SME and corporate.

Present in Romania since 1998, the bank has developed a solid portfolio of clients and expanded its national presence through branches and alternative channels, reaching an extended network of branches and intelligent ATMs that can be used by anyone, not just bank customers, for transactions with or without cards.

In July this year, Garanti Bank was awarded by world-renowned magazine Global Finance, as “Best Consumer Digital Bank in Romania”. The distinction was granted within the “2017 World’s Best Consumer Digital Banks in Central and Eastern Europe Competition” and it is the 10th award that Garanti Bank receives from Global Finance in the past nine years.

For more information, please visit www.garantibank.ro

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