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Garanti Bank registered increasing Bonus Card transactions volumes, in the past 10 years

  • Bonus Card celebrates 10 years since its launch in Romania
  • Garanti Bank currently has over 160,000 Bonus Card customers and 6,000 partner stores
  • Bonus Card transactions volume exceeded RON 440 million in 2016
  • 22% of all Bonus Card purchases in 2016 were made online

Bucharest, August 23rd, 2017 – Garanti Bank, one of the most dynamic banks in the local market, has registered increasing volumes of Bonus Card transactions, year on year, since the launch of Bonus Card in Romania 10 years ago. As such, the transactions volume with Bonus Card exceeded RON 440 million in 2016, 22,000 times higher than in 2007. Garanti Bank currently has over 160,000 Bonus Card customers and 6,000 partner stores.

Since 2007, clients’ behavior has changed, as they became more aware of the benefits of using a credit card. Consequently, the share of installment purchase volumes at Bonus Card partner shops represented 37% in 2016.

“We place emphasis on building long-term relationships and we wish to thank our clients and partners for the past 10 years in which the trust we placed in each other have grown strongly and sustainably. Ten years have passed since we launched Bonus Card in Romania and our further goals are to continue developing our product, as we align our strategy to our customers’ buying requirements. Moreover, we will carry on expanding our Bonus Card store partners network, in order to cover as many business areas as possible”, stated Emre Unal, Cards Director, Garanti Bank Romania.

Bonus Card is mainly used by Garanti Bank clients to buy home appliances (16% of the transactions), clothes (9% of the transactions), home supply and garden products (8% of the transactions), and pharmaceutical products (5% of the transactions). Regarding the preference for online transactions, 22% of all purchases with Bonus Card were made online in 2016.

Bonus Card is one of the most rewarding payment tools in the market for both cardholders and merchants, the second category benefiting from exposure and Garanti Bank’s over 160,000 clients portfolio. Customers can accumulate up to 10% bonus every time they perform a transaction with their card, inside or outside the country. The bonus represents money that afterwards can be redeemed in partner stores, in a network of over 6,000 merchants. In addition, clients can choose to pay in interest-free installments, benefiting from flexibility in regards to preferred number of instalments, depending on their personal needs. Last year, Garanti Bank granted a total of approximately RON 1 million in bonus points.

During campaigns, customers can choose to pay in up to 24 free of interest instalments for purchases made in Garanti Bank’ partner stores or they can benefit of installments at certain categories, such as utilities and taxes or transactions made outside the country.

To mark the 10th anniversary, Garanti Bank has launched the “Bonus Card Shopping Academy” campaign through which the bank runs new promotions monthly.

About Garanti Bank Romania

Garanti Bank is part of the financial-banking group Garanti Romania, which brings together Garanti Leasing (the brand under which the company Motoractive IFN SA operates) and Garanti Consumer Finance (the brand under which Ralfi IFN operates).

Garanti Bank is held by Turkiye Garanti Bankasi AS (TGB), Turkey’s second largest private bank. TGB is a universal bank with leading presence in all business lines. The bank serves more than 14.5 million customers in corporate, commercial, SME, and consumer segments offering fully integrated financial services. The Spanish financial group Banco Bilbao Vizcaya Argentaria (BBVA) is the majority shareholder of TGB.

Garanti Bank Romania offers a series of quality products and services for all business segments: retail, SME and corporate.

Present in Romania since 1998, the bank has developed a solid portfolio of clients and expanded its national presence through branches and alternative channels, reaching an extended network of branches and intelligent ATMs that can be used by anyone, not just bank customers, for transactions with or without cards.

In July this year, Garanti Bank was awarded by world-renowned magazine Global Finance, as “Best Consumer Digital Bank in Romania”. The distinction was granted within the “2017 World’s Best Consumer Digital Banks in Central and Eastern Europe Competition” and it is the 10th award that Garanti Bank receives from Global Finance in the past nine years.

For more information, please visit www.garantibank.ro

Press Contact

Ami Radu / Account Coordinator Oxygen / anamaria@oxygenpr.ro/ +4 0721.379.605

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